Project 1 / 15

Adidas × Prada

Design and development for the Adidas × Prada RESOURCE NFT website where users can mint a tile as an NFT which then becomes a part of the final artwork composed by media artist Zach Lieberman.

Commissioned by
RNA
With
OKOK Services, RNA, Zach Lieberman, Jack Bach
Role
Art Direction, Design & Development
The future of e-commerce is 3D
Typeface — Saans
Graphic language
Logo
Logo construction
Logomark — construction & inspiration
Logomark — animation possibilities
App icon
Upload complete
Dynamic island progress
Gradients — Sunrise / Sun Ray
Gradients — Sun Halo
Scanning screen
App splash & sign up
Scan flow → app UI
Visual expression — bag
Sample applications
Advertising — billboard
Sample applications — grid
Project 2 / 15

Solaya

Creative direction, design and development for Solaya — a high-fidelity 3D app scanner.

Commissioned by
Solaya
With
Solaya, MPTY
Role
Creative Direction, Design, Development
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Project 3 / 15

Alex Hee Yeon Kil

Creative direction, design and development for an artistic researcher – Alex Kil – to present a selected collection of her research writings and journals.

Commissioned by
Alex Hee Yeon Kil
With
OKOK Services
Role
Art Direction, Design & Development
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Project 4 / 15

Broskin

Design and development for BROSKIN, an LA-based multidisciplinary studio specializing in architecture, interior design, and product design.

Commissioned by
Local Remote
Branding
Local Remote
With
OKOK Services
Role
Digital Concept, Design & Development
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Project 5 / 15

Adidas × Ivy Park — Ivytopia

Conceptualised and built an immersive 3D experience for Ivytopia’s online campaign lookbook.

Commissioned by
RNA
With
OKOK Services, RNA
Role
Art Direction, Design & Development
Project 6 / 15

Adidas × Ivy Park — Valentine’s Day

Design and development of an engaging image carousel to showcase the Valentine’s Day-themed campaign lookbook.

Commissioned by
RNA
With
OKOK Services, RNA
Role
Art Direction, Design & Development
Project 7 / 15

Adidas × Ivy Park — Park Trail

For Ivy Park’s outdoor and activewear collection, we implemented motion trails synced to the user’s scroll speed, emphasising the collection’s dynamism and energy.

Commissioned by
RNA
With
OKOK Services, RNA
Role
Art Direction, Design & Development
Project 8 / 15

Sierra

Digital design for Sierra’s conversational AI — bringing the product to life with a scalable UI design system.

Commissioned by
Sierra
With
Bakken & Bæck
Role
Creative Lead, Digital Design
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Project 9 / 15

Phantom

Design system, digital design and development for Phantom — the first accessible multi-chain crypto wallet.

With
Bakken & Bæck
Role
Creative Lead, Digital Design
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Project 10 / 15

Carbo Culture

Design system and digital design for Carbo Culture — a carbon removal company.

Commissioned by
Carbo Culture
With
Bakken & Bæck
Role
Creative Lead, Digital Design
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Project 11 / 15

Ixagon

Branding, website design and development for IXAGON — a colour house / studio based in Hong Kong.

With
OKOK Services
Role
Branding, Digital Design, Development
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Project 12 / 15

Balming Tiger

Development and UI design of a fun-little 360° experience littered with easter-eggs for the official website of multi-national alternative K-pop group Balming Tiger.

Commissioned by
Balming Tiger
With
Oost, YIGYURAE
Role
Design, Development
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Project 13 / 15

Starch Haus

Direction, design and development for Starch Haus — a creative studio and production house based in Seoul.

Commissioned by
Starch Haus
With
OKOK Services
Role
Direction, Design, Development
Visit project
Project 14 / 15

Are you OKOK ?

Creative direction, digital design and development for a self-initiated project during COVID times.

Commissioned by
OKOK Services
With
Margarida Serra, MPTY
Role
Art Direction, Design & Development
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Story
Paper bag
Signature bánh mì
Menu
Vegetarian marks
Stories
Project 15 / 15

môimôi

Creative direction for my own bánh-mì brand opening in Brussels.

Commissioned by
me
With
MPTY, Kim Hyun Jin (Pot Works)
Role
Creative Direction
About

My Kim Bui

Direction, Design & Development

Current

  • 2019 — Now Co-Founder at OKOK Services

Previous

  • 2025 — 2026 Head of Design at Solaya (contract)
  • 2025 Senior Visual Designer at Intercom (contract)
  • 2022 — 2024 Creative Lead at Bakken & Bæck (full-time)
  • 2018 — 2022 Senior Designer & Developer at Wonderland (full-time)